Unlike in the Telugu film industry, the theater war during a release clash in Bollywood is all open. The two biggies in Bollywood, Bhool Bhulaiaya 3 and Singham Again are locking horns on November 1, and needless to say the fight for more screens is on and getting wilder each day.
In an unexpected move, Icon Star Allu Arjun’s Pushpa 2 enters this Bollywood fight and is heard to be making it one-sided. Bhool Bhulaiaya 3 distributor Anil Thadani, who is also the distributor of Pushpa 2 is luring the exhibitors with a free 30 feet cutout of Allu Arjun’s Pushpa 2 outside their theaters if they agree on equal showcasing terns or better for Bhool Bhulaiaya 3.
Usually, the charges for cut-outs and standees are borne by the exhibitors, but the distributors are making the deals with exhibitors and it seems to be a crucial offer when it is Pushpa 2.
With Singham being a big franchise and the latest installment having a bunch of popular faces on one side and Bhool Bhulaiya being a successful franchise and hit aura on the other side, South blockbuster Pushpa 2 dictating the terms between them shows how big Pushpa 2 has become and how crazy people are about the movie.
Apart from the theater war, the two Bollywood movies are getting into loggerheads with other things too. Singham Again title track was composed by Ravi Basrur of KGF fame and he used Singham’s original signature title tune in the first 15 seconds. T-Series which is now producing Bhool Bhulaiaya 3 slapped a copyright strike on Singham Again track and made them removed from YouTube for some time.
However, the sharing of screens came to an agreement with equal numbers for both but Bhool Bhuliaya 3 seems to have an edge, according to the trade.
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