Double Ismart lags behind Mr. Bachchan in this aspect
Published on Jul 31, 2024 8:00 am IST
This Independence Day will see a massive showdown between two Telugu films from renowned directors Puri Jagannadh and Harish Shankar. Their respective movies, Double Ismart and Mr. Bachchan, are highly anticipated by fans of Ram Pothineni and Ravi Teja.
While both films excel in online promotions, Mr. Bachchan is significantly ahead in offline promotions. As a Telugu-only film, Mr. Bachchan’s team has already started extensive offline marketing, including interviews, TV show appearances, and a unique promotional campaign in the Hyderabad Metro.
On the other hand, Double Ismart has yet to kick off its offline promotions. Despite the substantial buzz and promising business prospects, effective offline marketing could further enhance the film’s visibility among audiences. Given that Double Ismart is a pan-Indian movie, the team should have already initiated offline promotions in various regions to draw audiences to theaters. It remains to be seen what Puri Jagannadh and his team have planned.
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